Building Community: The Game Changed

My first online community effort happened in 1994. I didn’t have a vision or understand what I was doing. It was low tech and attracted a small population, but it filled a need so it sustained for several years. Back then, building an online community was actually rather easy.

In 2007, I was hired by a big name health and fitness company to develop an online community. The effort began well, but was quickly derailed by many of the most common mistakes that big companies seem to make. I departed the venture in 2008 and moved on to social media centric projects. I went back to check on their progress and found that the entire community, one that used to be hundreds of thousands of users strong, was wiped from the face of the Internet entirely.

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