Apparently, group think settled on the title of “Social Media Expert” recently. Meanwhile, the title is being mocked in a few places. Here’s what I know about social media – it’s not likely, perhaps not even possible, to be a social media expert. If you knew everything about social media this morning (even though you didn’t), by this evening it will have changed and evolved so much you’ll have already fallen behind.

In fact, I would go so far to say that anyone who is willing to call themselves a Social Media Expert immediate brands themselves as a fake – a seller of snake oil in a roadside freak show. That’s not to say you’re not wonderfully gifted in understanding the ebb and flow of social media dynamics – but an expert you are not.

So here’s an alternative, call youself a Social Media Specialist. Face it, you’re not an authority on social media. Social media is greater than any one of us. However, if it is your passion, if you are dedicating a significant part of your energy to understanding it and being involved in it – then call yourself a specialist.

Hey, that’s just my $0.02.